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How and How Much Can Smart Applications Enhance the Tourism Experience?
Abstract
Technological developments have proven effective in all areas of life, including the tourism sector. Smart technologies has precipitated transformation in the tourism industry. This study aims to elucidate the manner in which smart applications can enhance the tourist experience. This study was addressed from both an individual and managerial perspective and the prominent concepts are smart tourist and smart destination. The relationship between smart applications and tourists, tourism businesses, and tourism destinations is discussed. As a result, smart tourism experience application that covers the tourism experience from beginning to end is proposed. This model reveals how smart applications can transform the experience and contribute to the sector. Research findings underscore the viability of the proposed model, emphasizing its sustainability and the tangible benefits it brings to stakeholders. The research presents a set of recommendations targeting tourism stakeholders, aiming to increase the adoption and impact of the smart tourism experience model on a wider scale.
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