IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Visual Rhetoric: A Multi-Disciplinary Review of Recent Literature

Visual Rhetoric: A Multi-Disciplinary Review of Recent Literature
View Sample PDF
Author(s): Kate Kramer (University of Pennsylvania, USA)
Copyright: 2018
Pages: 23
Source title: Visual Imagery, Metadata, and Multimodal Literacies Across the Curriculum
Source Author(s)/Editor(s): Anita August (Sacred Heart University, USA)
DOI: 10.4018/978-1-5225-2808-1.ch001

Purchase

View Visual Rhetoric: A Multi-Disciplinary Review of Recent Literature on the publisher's website for pricing and purchasing information.

Abstract

This literature review traces recent scholarship on a particular form of communication that uses images for persuasive purposes: visual rhetoric. Disciplines within the purview of this literature review include writing studies, speech, communication, education, and marketing as well as, to a limited degree, anthropology, information science, art history, architecture, and design. The chapter will discuss three main theoretical constructs which ground scholarship in this field: rhetoric, iconology, and semiotics. The chapter will then explore how the Sister Arts tradition has been evoked as a potential model for interdisciplinary scholarly work; describe the propensity for social justice in writing studies pedagogy; identify convergence and divergence in scholarship on visual rhetoric that hold promise for new avenues of interdisciplinary research; and introduce scholarship in education and information science that sheds new light on the topic.

Related Content

Wan Zuhainis Saad, Nor Aziah Alias, Chou Min Chong, Suriana Sabri. © 2026. 26 pages.
V. Krishnamoorthy, Nishant Bhuvanesh Trivedi, Ratan Sarkar, Ranjeeta Saini, Archudha Arjunasamy. © 2026. 30 pages.
Prasanna Ramakrisnan, Mohd Farhan Shah Ahmad Rusli, Mike Soon Tai Gan Hou. © 2026. 18 pages.
Rippandeep Kaur, Ratan Sarkar, M. Lalitha, Saurabh Chandra, Taruna Anand. © 2026. 30 pages.
M. Dhanasekar, Rijuta Prashant Joshi, R. Somasundaram, Kavya D. N., Uma Patil, Subhi Boopa. © 2026. 28 pages.
Billur Köfter, Canan Koçak Altundağ, Ayşem Seda Yücel. © 2026. 38 pages.
Nazurah Nik-Eezammuddeen, Najwa Baharudin. © 2026. 34 pages.
Body Bottom