Using Social Media in the Workplace: How “Lenovo Central” Brings Employees Together

View Sample PDF

Author(s): Karen Mishra (Meredith College, USA), Khaner Walker (Lenovo, USA)and Aneil Mishra (East Carolina University, USA)
Copyright: 2014
Pages: 16
Source title: Integrating Social Media into Business Practice, Applications, Management, and Models
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
DOI: 10.4018/978-1-4666-6182-0.ch008

Keywords: Business Information Systems / Business Science Reference / Media & Communications / Social Networking

Purchase

View on the publisher's website for pricing and purchasing information.

Abstract

This chapter examines the internal communication practices of Lenovo, a $34 billion Fortune Global 500 technology company, and the world's second-largest PC vendor. In particular, this study examines how this company uses social media as a method of internal communications in fostering employee engagement. Internal communications is generally led by marketing or PR professionals with expertise in human resources, public relations, marketing, social media, and/or employee engagement. One new way that companies are extending internal communication is by developing the use of their company intranets. Intranets can support an organization by sharing accurate company information on a timely basis. This chapter describes how Lenovo has developed and uses its Lenovo Central intranet to engage employees in its mission and vision.

The IRMA Community

Research IRM

Using Social Media in the Workplace: How “Lenovo Central” Brings Employees Together

Purchase

Abstract

Related Content

IRMA Sponsors