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Unlikely Dinner Guests: Inviting “Everyday” People to the Table of Visual Imagery

Unlikely Dinner Guests: Inviting “Everyday” People to the Table of Visual Imagery
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Author(s): Consuelo Carr Salas (University of North Carolina at Charlotte, USA)
Copyright: 2018
Pages: 20
Source title: Visual Imagery, Metadata, and Multimodal Literacies Across the Curriculum
Source Author(s)/Editor(s): Anita August (Sacred Heart University, USA)
DOI: 10.4018/978-1-5225-2808-1.ch008

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Abstract

This work opens a space where Visual Rhetorics, Cultural Rhetorics, Food Studies, Technical Communication, and Critical Race Theory can expand and work together to understand how visuals associated with racial and ethnic groups and their food products contributes to perception of cultures. This work is necessary because food product packages are largely unexamined spaces within the field of Rhetoric; however, because one image associated with a food product is so intimately connected with the home culture it has the potential to create, a single essentialized interpretation, of a group.

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