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The Use of Technology in Small Hospitality Businesses in Pakistan: A Review and Comparison With India
Abstract
This chapter examines technology adoption among small hospitality businesses in Pakistan, comparing it with India to highlight key gaps and challenges. Pakistan significantly lags in providing affordable and efficient technological solutions and training for small hospitality enterprises, limiting their ability to scale. To illustrate the potential impact, the chapter presents a case study of OYO, a booming industry aggregator in India. OYO's innovative model demonstrates how aggregators can consolidate fragmented hospitality industries and drive small businesses to adopt the technology. The chapter offers strategic recommendations for Pakistan's government and small hospitality businesses. It emphasizes the need for targeted government interventions, such as subsidies and policy frameworks. Practical steps are suggested for enterprises to adopt affordable digital tools and invest in staff training.
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