The Power of Social Media: Unveiling its Impact on Millennial Travel Choices

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Author(s): Wapangkumla Jamir (Amity University, Noida, India), Aruditya Jasrotia (Amity University, Noida, India)and Sanjeev Kumar (Lovely Professional University, India)
Copyright: 2026
Pages: 18
Source title: Smart Operations and Enhancing Guest Experience in the Hospitality Industry
Source Author(s)/Editor(s): Mohammad Badruddoza Talukder (International University of Business Agriculture and Technology, Bangladesh)and Hasib Hassan Khan Chowdhury (Oklahoma Panhandle State University, USA)
DOI: 10.4018/979-8-3373-2145-5.ch011

Keywords: Business & Management / Business Science Reference / Hospitality, Travel, and Tourism Management / Operations & Service Management

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Abstract

The rise of social media has significantly transformed various aspects of modern life, from how people communicate to how they make decisions. In the tourism industry, the impact of social media is particularly profound, influencing travellers' perceptions and choices in unprecedented ways. Millennials, often referred to as digital natives, are now the largest travel demographic. Their preferences for authentic, immersive experiences, combined with a strong reliance on peer reviews and visual content, have reshaped traditional marketing strategies in the tourism sector. This chapter aims to explore the role of social media in influencing millennial travellers' destination choices. The findings will offer insights into how the tourism industry can better adapt to the evolving digital landscape and develop more targeted strategies for reaching millennial audiences.

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The Power of Social Media: Unveiling its Impact on Millennial Travel Choices

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