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Strategic Management Concepts: Evolution of Strategic Management

Strategic Management Concepts: Evolution of Strategic Management
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Author(s): Gül Selin Türkyılmaz (Doğuş University, Turkey)and Murat Can Atalay (Doğuş University, Turkey)
Copyright: 2026
Pages: 26
Source title: Bridging Traditional Theory and Emerging Corporate Strategies
Source Author(s)/Editor(s): Hürcan Tarhan (Altinbas Cyprus University, Cyprus)and Halise Duygu Özalp (The Informatics Association of Turkey, Turkey)
DOI: 10.4018/979-8-3373-6466-7.ch001

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Abstract

Strategy has been an ancient military word which helps armies to win battles. Not moving far away from the original meaning, today companies need strategies in order to survive in a highly competitive, dynamic, ambiguous environment. Starting from 1960's the concept of strategy has been an issue for both academicians and practitioners. Classical management approach has evolved all through the journey of capitalism. In a globalized world the static and predictable structure of the market has given its place to a dynamic and ambiguous environment. These changes were followed by the age of Internet which had a tremendous impact on the way business organizations do business and hence managers and leaders' management style. In this study, the concepts related with strategic management and the evolution of the approaches will be discussed.

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