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Corporate Strategy in a Complex World: From Theory to Practice - Challenges, Real-World Experiences, and Comparative Examples
Abstract
In today's complex global business landscape, corporate strategy is a key driver of long-term success. This chapter explores seven interrelated dimensions—strategic fit, diversification, internationalization, competitive advantage and value chain, mergers and acquisitions, digital transformation, and sustainability. Rather than treating these as standalone topics, the chapter emphasizes their intersections and how they jointly shape firm performance. It blends theoretical insights from strategic management and international business with real-world case examples, illustrating how global firms integrate these dimensions in practice. By aligning strategic intent with execution across domains, firms can achieve sustainable competitive advantage in an evolving environment.
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