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Social Media Privacy Dilemmas Addressing Security Challenges Through Continuous Authentication
Abstract
As social media platforms continue to evolve, they have become an integral part of communication and digital interaction. However, with their widespread use, security and privacy risks have escalated significantly. Many platforms focus on user authentication during the sign-in process, but continuous protection against malicious activity, identity theft, and privacy breaches remains a challenge. Social media platforms lack sufficient mechanisms to ensure that the person using the account is always the authorized user throughout a session. This chapter delves into the privacy and security difficulties unique to social media, highlighting the challenges and proposing innovative solutions to tackle these issues. By analyzing the shortcomings of existing security measures, the chapter presents an overview of various approaches, including biometric-based continuous authentication, to enhance privacy in social media interactions.
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