IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Self-Objectification vs. African Conservative Features in the Selfies of Black African Women: A Study of Nigerian Social Media Users

Self-Objectification vs. African Conservative Features in the Selfies of Black African Women: A Study of Nigerian Social Media Users
View Sample PDF
Author(s): Endong Floribert Patrick Calvain (University of Calabar, Nigeria)
Copyright: 2019
Pages: 23
Source title: Gender and Diversity: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-6912-1.ch040

Purchase


Abstract

Though popularly construed as a universal phenomenon, selfie taking is gendered and culturally determined. This could be evidenced by the fact that the two socio-cultural forces of conservatism and traditionalism continue to tremendously shape African women's style of taking and sharing selfies on social media. Based on a content analysis of 200 selfies generated and shared by Nigerian women on Facebook and Instagram, this chapter illustrates this reality. It argues that Nigerian women are generally more conservative than liberal in their use of selfies for self-presentation, self-imaging and self-expression in public spaces. Over 59% of their selfies have conservative features. However, despite the prevalence of conservative myths and gender related stereotypes in the Nigerian society, the phenomenon of nude or objectified selfies remains a clearly notable sub-culture among Nigerian women. Over 41% of Nigerian women's selfies contain such objectification features as suggestive postures; suggestive micro-expressions and fair/excessive nudity among others.

Related Content

Ethel N. Abe, Isaac Idowu Abe, Olalekan Adisa. © 2022. 21 pages.
Isaac Idowu Abe. © 2022. 14 pages.
Kalpana Sahoo. © 2022. 17 pages.
Elvira Nica, Ana-Maria Iulia Şanta, Katarina Valaskova, Maria Gabriela Horga. © 2022. 13 pages.
Manuel Alejandro Barajas Bustillos, Aide Aracely Maldonado-Macías, Jorge Luis García-Alcaraz, Juan Luis Hernández Arellano, Liliana Avelar Sosa. © 2022. 19 pages.
J. Jacob Jenkins. © 2022. 13 pages.
Kuda Mupepi, Tatenda Mupepi, Clara Mupepi. © 2022. 16 pages.
Body Bottom