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Protecting Vulnerable Consumers Within the Metaverse
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Author(s): Brad Scott (Rowan-Cabarrus Community College, USA)
Copyright: 2023
Pages: 15
Source title:
Influencer Marketing Applications Within the Metaverse
Source Author(s)/Editor(s): Rohit Bansal (Department of Management Studies, Vaish College of Engineering, Rohtak, India), Sikandar Ali Qalati (School of Business, Liaocheng University, Shandong, China)and Aziza Chakir (Faculty of Law, Economics and Social Sciences, Hassan II University, Casablanca, Morocco)
DOI: 10.4018/978-1-6684-8898-0.ch008
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Abstract
This chapter explores risks related to the metaverse and vulnerable consumers. Expansion of the virtual world could worsen inequalities, particularly for minorities, if not appropriately cared for using public policy and marketing techniques. Addressing accessibility, affordability, and digital literacy are crucial to avoid exclusion and economic marginalization. Privacy, data protection, and the rights of virtual entities are also important considerations. Stakeholders must develop ethical guidelines and regulations that protect vulnerable populations, requiring collaboration across multiple fields.
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