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Organizational Management and Leadership Practices in Marketing Niche Tourism Destinations: The Adventure Tourism Experience in Legazpi City, Philippines

Organizational Management and Leadership Practices in Marketing Niche Tourism Destinations: The Adventure Tourism Experience in Legazpi City, Philippines
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Author(s): Gina B. Alcoriza (University of the Philippines Asian Institute of Tourism, Philippines)and Siti Aishah Edros (Universiti Utara Malaysia, Malaysia)
Copyright: 2025
Pages: 28
Source title: Intersections of Niche Tourism and Marketing
Source Author(s)/Editor(s): Bruno Barbosa Sousa (Polytechinc Institute of Cávado and Ave, Portugal)and Vasco Ribeiro Santos (ISLA Santarém, Portugal)
DOI: 10.4018/979-8-3693-8417-6.ch019

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Abstract

Organizational culture and leadership practices are significant aspects since tourism play important role in human capital development and nation building . Currently, niche tourism industry destinations become part of the attraction and can fulfil tourist preferences. Niche tourism destinations must be one of the keys that can attract and encourage tourists to travel. Niche tourism destinations refer to unique and offbeat travel spots that cater to specific interests or niche groups which often lack mainstream popularity yet offer authentic and immersive experiences. This chapter presents the nature of niche tourism destinations with some examples, the organizational dynamics most particularly for niche tourism destinations, its organizational leadership practices and organizational Management in Marketing Niche Tourism Destination to focus on the experience of adventure tourism in Legazpi City, Philippines known as the “City of Fun and Adventure”. Notably, the adventure tourism stakeholders of the city manifested great organizational management and leadership practices

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