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Observing Digital Marketplaces of Agricultural Products in Indonesia
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Author(s): Mohammad Nabil Almunawar (Universiti Brunei Darussalam, Brunei), Muhammad Anshari (Universiti Brunei Darussalam, Brunei & Universitas Islam Negeri Sunan Kalijaga, Yogyakarta, Indonesia)and Syamimi Ariif Lim (Universiti Brunei Darussalam, Brunei)
Copyright: 2021
Pages: 14
Source title:
Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN
Source Author(s)/Editor(s): Mohammad Nabil Almunawar (Universiti Brunei Darussalam, Brunei), Muhammad Anshari (Universiti Brunei Darussalam, Brunei)and Syamimi Ariff Lim (Universiti Brunei Darussalam, Brunei)
DOI: 10.4018/978-1-7998-4984-1.ch010
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Abstract
Indonesia has a large population and its increasing degree of internet penetration accessed through smartphones, which recently has reached 63.5% or more than 170 million people connected to the internet, has made Indonesia a fertile land for digital marketplace platforms to flourish. We witnessed the blossoming of digital marketplace platforms in this decade; many start-ups have been born, and some of them have reached the unicorn status in a relatively short time, such as Go-Jek, Traveloka, Tokopedia, and Bukalapak. Although most of these digital marketplaces have never been physically involved with any types of agriculture, there are more than a dozen start-ups of the digital marketplace that are directly involved with farming, and the number of them has grown recently. This chapter will discuss small-scale farming problems in Indonesia and how the digital marketplace offers solutions to the problems. Related theories such as transaction cost economy and the multi-sided market will be discussed. Some cases of a digital marketplace for agriculture in Indonesia will be explored.
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