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“Product as a Service” Business Model in the Context of the Development of a Digital Circular Economy: The Transition to a Circular Economy
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Author(s): Maria A. Vetrova (Saint Petersburg State University, Russia)and Dinara V. Ivanova (Saint Petersburg State University, Russia)
Copyright: 2025
Pages: 24
Source title:
Multidisciplinary Analysis of Digital Transformation and Global Market Dynamics
Source Author(s)/Editor(s): Ahdi Hassan (Global Institute for Research Education and Scholarship, The Netherlands), Shakir Ullah (Faculty of International Studies, Henan Normal University, China), Sergey E. Barykin (Graduate School of Service and Trade, Peter the Great St.Petersburg Polytechnic University, Russia)and Elena de la Poza (Universitat Politècnica de València, Spain)
DOI: 10.4018/979-8-3693-3423-2.ch001
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Abstract
The COVID-19 pandemic has brought additional threats to the achievement of sustainable development goals from the health, economic and social crisis. In a dominant linear economy, achieving zero emissions and waste targets and enhancing sustainability in general is difficult. Therefore, the transition to a circular economy model, which has been actively developing in theory and practice in the last decade due to significant environmental, economic and social benefits, is of acute relevance. The development of the circular economy is supported by digital technologies that optimize costs and help implement circular business models into practice. The article focuses on the product as a service business model, which is the first step towards the transition to a circular economy. Product-as-a-service finds application in practice among leading companies and brings significant positive effects for producers, consumers and helps to achieve the goal of sustainable development.
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