The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Desk Research Methods for Place Reputation Monitoring and Evaluation in the Digital Economy: Place Reputation Monitoring of the Region
|
|
Author(s): Valeriia V. Kulibanova (Institute for Regional Economic Studies, Russian Academy of Science, Russia), Tatiana R. Teor (Saint Petersburg Electrotechnical University “LETI”, Russia)and Irina A. Ilyina (Saint Petersburg Electrotechnical University “LETI”, Russia)
Copyright: 2025
Pages: 22
Source title:
Multidisciplinary Analysis of Digital Transformation and Global Market Dynamics
Source Author(s)/Editor(s): Ahdi Hassan (Global Institute for Research Education and Scholarship, The Netherlands), Shakir Ullah (Faculty of International Studies, Henan Normal University, China), Sergey E. Barykin (Graduate School of Service and Trade, Peter the Great St.Petersburg Polytechnic University, Russia)and Elena de la Poza (Universitat Politècnica de València, Spain)
DOI: 10.4018/979-8-3693-3423-2.ch003
Purchase
|
Abstract
A positive place reputation is the important competitive advantage, which allows it to attract resources and to facilitate mutually beneficial partnership with stakeholder groups. The main task is not only to identify the mechanism of the place reputation formation, but to analyze the factors influencing this process and their real-time dynamics. Now the information obtained by monitoring social networks, electronic media, and other looks more reliable and unbiased. Desk research has recently come to the fore, as it allows a fairly rapid analysis of large amounts of information. Another trend is a shift of focus from quantitative indicators' study to the identification of qualitative ones. The article reveals methods of conducting desk research using various digital platforms. On the example of St. Petersburg, the authors analyzed possibilities of monitoring the place reputational capital, allowing to assess the reputation characteristic expressed quantitatively, and a qualitative characteristic in the form of an attitude reflection towards the region expressed in publications' tone.
Related Content
|
Maria A. Vetrova, Dinara V. Ivanova.
© 2025.
24 pages.
|
|
Sviatlana Hrytsevich, Muhammad Asad Tahir.
© 2025.
18 pages.
|
|
Valeriia V. Kulibanova, Tatiana R. Teor, Irina A. Ilyina.
© 2025.
22 pages.
|
|
Danil P. Egorov, Anatoliy I. Chistobaev, Kirill P. Egorov.
© 2025.
22 pages.
|
|
Alisa Torosyan, Olga Tcukanova, Natalia Alekseeva, Abdul Hameed Qureshi, Shafiya Qadeer Memon.
© 2025.
26 pages.
|
|
Elena I. Generalnitskaia, Natalya A. Loginova.
© 2025.
22 pages.
|
|
Yulia V. Granitsa.
© 2025.
22 pages.
|
|
|