Description
Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region.
The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers.
Author's/Editor's Biography
Mohammad Almunawar (Ed.)
Dr.
Mohammad Nabil Almunawar is currently an associate professor at the School of Business and
Economics, Universiti of Brunei Darussalam (UBDSBE), Brunei Darussalam. Hwe wasthe former dean
of UBDSBE. He received his bachelor’s degree in 1983 from Bogor Agricultural University, Indonesia, master’s degree (MSc) from the Department of Computer Science, University of Western Ontario,
London, Canada in 1991, and Ph.D in Computer Science/Information Systems from the University of
New South Wales in 1998. Dr. Almunawar has published more than 100 papers in refereed journals,
books, book chapters, encyclopedias, and international conference proceedings. He has more than 30
years of teaching experience in the area of information systems. His overall research interests include
applications of IT in management, e-business/commerce, digital marketplace/platform, digital business
ecosystem, health informatics, information security, and cloud computing. Currently, he focuses his
research on digital transformation, digital marketplace, digital platform, and digital business ecosystem.
Muhammad Anshari (Ed.)
Muhammad Anshari
has been named on the Stanford University List of Top 2% World Researchers in 2022 for the categories of ICT, Business & Management. Currently, he serves as Deputy Director Institute of Policy Studies and Academic Staff at School of Business & Economics, Universiti Brunei Darussalam. His professional experience started when he was IT Business Analyst at Astra International. Research Fellowship from The Government Republic of China (Taiwan) at National Taiwan University (Jan-Dec, 2014). Research Fellowship from King Saud University - the Kingdom of Saudi Arabia 2009. Senior Associate Researcher of Informatics Department, Universitas Islam Negeri Yogyakarta, Indonesia.
Syamimi Ariff Lim (Ed.)
Dr Hjh Syamimi is a Lecturer in the School of Business and Economics and the Acting Director of E-Government Innovation Centre at Universiti Brunei Darussalam. Her research interests include E-Government, E-commerce, E-learning, Change management and motivation issues.