Information Resources Management Association

Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Search IRMA Research

navleft

navright

Research IRM Open Access IRMA Journals IRM Books Proceedings Membership

The IRMA Community

Calls for Papers

Online Symposium

Research IRM

Click a keyword to search titles using our InfoSci-OnDemand powered search:

Mobile Promotion

Mobile Promotion

View Sample PDF

Author(s): Gonca Telli Yamamoto (Okan University, Turkey)
Copyright: 2012
Pages: 19
Source title: E-Marketing: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-4666-1598-4.ch018

Keywords: Business & Management / Business Science Reference / Marketing / Marketing and Consumer Behavior

Purchase

View Mobile Promotion on the publisher's website for pricing and purchasing information.

Abstract

Related Content

Customer Experience Effect on Service Marketing Sustainability Through Virtual Currency Systems in the Horn of Africa

Aynetu Terefe, Shashi Kant, Metasebia Adula, Tafese Niguse. © 2026. 26 pages.

Decoding Scholarly Trends in CBDC and Financial Development: An Intellectual Mapping Through Bibliometric Analysis

Tanya, Nitin Pathak, Priyanka Chugh. © 2026. 32 pages.

Exploring Sustainable Service Marketing and Virtual Currencies: A Lexicometric Analysis

Nitika Sharma, Paras Sarjolta. © 2026. 18 pages.

Harnessing Virtual Currencies to Transform Customer Experience: Challenges and Opportunities in Sustainable Service Marketing

Manoj Govindaraj, Ravishankar Krishnan, L. Anitha, G. M. Shaju, Chandramowleeswaran Gnanasekaran, Jenifer Lawrence. © 2026. 30 pages.

Reimagining Sustainable Service Marketing Through Virtual Currencies in the Digital Economy

Ravishankar Krishnan, Navaneetha Krishnan Rajagopal. © 2026. 28 pages.

RETRACTED: Sustainable Financial Ecosystems: The Role of Virtual Currencies in Green Service Financing

Kriti Kishor, Sanjeev Kumar Bansal, Stefano Bresciani. © 2026. 14 pages.

Sustainable Supply Chain Management Effect on Global Sustainable Service Marketing by Mediation of Cross-Border Virtual Currencies in the Horn of Africa

Shashi Kant, Tamire Ashuro, Metasebia Adula. © 2026. 30 pages.

IRMA Offers Over 2,500 Full Text Open Access Research Papers for Free Download Click to Start Searching Free IRM Research!

IRMA Sponsors

Sponsor IGI Global

Sponsor eContentPro

Encyclopedia of Information Science and Technology, Fourth Edition

Body Bottom