Gonca Telli Yamamoto is an associate professor in the School of Applied Sciences at Okan University,
Turkey. She is the head of Information Sciences and Technologies Department. She is also coordinating
Okan University Distance Education Center at present. She was formerly the founder and director of
Social Sciences Institute, Business Admisitration Department and several other departments of Okan
University. She currently teaches, consults and conducts research on mobile and integrated marketing,
and new learning technologies in business. She has been studying integrated marketing, technological
developments and customer value more than a decade in the academic field. She is also interested in
broader implications associated with emerging information society. She has some books and chapters
related in sales, integrated and mobile marketing and IT Ethics. Her several articles were published in
several national and international journals. She has also received two outsanding paper awards from
the International Academy of E- Business.