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Mobile Games in China: Formation, Ferment, and Future
Abstract
This chapter presents a critical analysis of China’s nascent but fast-evolving mobile game market. Through a penetrating examination of the historical evolution of the market from the late 1990s to the dawn of the 3G era, it offers insight on the changing dynamics of interplay as well as major trends of concentration and internationalization among key sectors of the Chinese mobile market structure. By casting findings in the comparative lenses of major global mobile markets in the United States, Japan and South Korea, the chapter contributes to an in-depth understanding of the universalizing features and the peculiarities of China’s mobile games and gamers.
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