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Marketing of Food Products in Convenience Stores Using Augmented Reality
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Author(s): Gerardo Reyes Ruiz (Centro de Estudios Superiores Navales, Mexico)
Copyright: 2025
Pages: 30
Source title:
Innovative Trends Shaping Food Marketing and Consumption
Source Author(s)/Editor(s): Zahid Hussain (KASB Institute of Technology, Karachi, Pakistan), Ahmad Albattat (Management and Science University, Malaysia), Fatima Zahra Fakir (Department of Economics and Business Sciences 'Marco Fanno', University of Padua, Italy)and Zhao Yi (Academy of Culture and Tourism, Beijing International Studies University, China & Hebei Oriental University, China)
DOI: 10.4018/979-8-3693-8542-5.ch018
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Abstract
This work presents a new and innovative marketing strategy. This strategy responds to the advances and demands of new technologies, as well as to the current ways of selling and/or presenting a food product. The strategy is efficient because it uses a system based on Augmented Reality (AR). An outstanding advantage of this strategy is its adaptability to mobile devices, connected to the internet because through these devices any food product can be presented in a different, novel, and even entertaining way (through video files, sound, web pages, GPS, kinesthetic, etc.) for customers. This work is aimed at all companies that want to present their food products in a new and efficient way, but, above all, with the sole objective of capturing the attention of customers and that, subsequently, they decide to buy them. For all these reasons, AR is a new and efficient tool to increase the sales of a food product, even in any part of the world.
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