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Market Analysis and Trends of Ready-to-Eat Foods Poised for Continued Growth
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Author(s): Ganesha K. S. (Dayananda Sagar College of Engineering, India)and Harshini Nagaraju (Clark University, USA)
Copyright: 2025
Pages: 26
Source title:
Innovative Trends Shaping Food Marketing and Consumption
Source Author(s)/Editor(s): Zahid Hussain (KASB Institute of Technology, Karachi, Pakistan), Ahmad Albattat (Management and Science University, Malaysia), Fatima Zahra Fakir (Department of Economics and Business Sciences 'Marco Fanno', University of Padua, Italy)and Zhao Yi (Academy of Culture and Tourism, Beijing International Studies University, China & Hebei Oriental University, China)
DOI: 10.4018/979-8-3693-8542-5.ch008
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Abstract
Over the past ten years, the ready-to-eat (RTE) food market has grown remarkably due to changes in customer preferences, expanding urbanization, and rising convenience demand. This thesis explores how marketing analytics can help companies stay afloat and seize development possibilities in the RTE food industry by analyzing market trends and consumer behavior. Businesses may forecast future trends, improve their marketing tactics, and stay ahead of competition by using cutting-edge analytical approaches. The ready-to-eat food industry has grown dramatically in recent years because of factors such as changing customer lives, increasing organization, and increasing convenience demand. This research examines the emerging trench, which is poised to sustain the sector's continued growth, by examining products, innovation, brand positioning, targeted markets, campaigns, packaging, convenience, and sustainability. It will also provide an analysis of the marketing strategy used by RTE food companies. This chapter focuses on the key element driving the growth of the RTE food industry.
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