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Internet Addiction and the Role of AI in Online Compulsive Buying Behaviour

Internet Addiction and the Role of AI in Online Compulsive Buying Behaviour
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Author(s): Dhruv Das Singh Shekhawat (Christ University, India)and Jasmine Kaur (Christ University, India)
Copyright: 2025
Pages: 30
Source title: Effective Marketing and Consumer Behavior Tactics for High-End Products
Source Author(s)/Editor(s): Vera Teixeira Vale (University of Aveiro, Portugal)and Adriana Coutinho Gradim (University of Aveiro, Portugal)
DOI: 10.4018/979-8-3693-8739-9.ch001

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Abstract

The internet's availability profoundly impacted many aspects of modern life, including business and communication. One of its most notable effects is the development of internet addiction, which has drawn much attention because of its behavioural and psychological ramifications. This addiction can have detrimental effects on one's social, professional, and personal life. It frequently presents as excessive and uncontrollable use of the internet. Obsessive online shopping behaviour is one important area where internet addiction is becoming evident. This chapter explores the relationship between obsessive online shopping and internet addiction, emphasizing how artificial intelligence is transforming consumer decision-making. This chapter aims to investigate how compulsive purchase behaviour can be made worse by internet addiction and the degree to which AI-driven algorithms play a role in this phenomenon. Several mitigation measures can be used to alleviate the negative effects of obsessive buying behaviour led by AI.

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