Hiring Practices, Uses of Social Media, and Teacher Retention Differences

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Author(s): Bridgette Waite (Dowling College, USA)and Elsa-Sofia Morote (Farmingdale State University of New York, USA)
Copyright: 2021
Pages: 14
Source title: Research Anthology on Strategies for Using Social Media as a Service and Tool in Business
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-9020-1.ch024

Keywords: Business Science Reference / E-Business / Media & Communications / Social Networking

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Abstract

This study assesses the differences between teacher retention rate and human resource (HR) managers' hiring practices, self-efficacy. Their use of social media websites (Facebook, LinkedIn, and Twitter) for hiring was evaluated. Turnover of teachers with fewer than 5 years of experience was gathered from New York State Education Department (NYSED) database. New York State schools were separated by high and low teacher retention rates. A Likert Scale Survey with one open ended question was sent to school districts HR managers. An independent sample t test was used to determine the differences between high and low teacher retention rates. A content analysis is presented using the responses to the open-ended question. Findings indicated that less than half of the HR managers used social media in the hiring process. No significant differences between teacher retention rates, HR managers' practices, and HR self-efficacy was found.

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Hiring Practices, Uses of Social Media, and Teacher Retention Differences

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