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Harnessing the “Crowd” and the Rise of “Prosumers” in Filmmaking in India

Harnessing the “Crowd” and the Rise of “Prosumers” in Filmmaking in India
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Author(s): Mou Mukherjee Das (Future Media School, India)
Copyright: 2020
Pages: 10
Source title: Handbook of Research on Social and Cultural Dynamics in Indian Cinema
Source Author(s)/Editor(s): Santosh Kumar Biswal (Symbiosis International University (Deemed), India), Krishna Sankar Kusuma (Jamia Millia Islamia, India)and Sulagna Mohanty (Amrita Vishwa Vidyapeetham, India)
DOI: 10.4018/978-1-7998-3511-0.ch029

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Abstract

With the emergence of digital media, prosumers are providing a new direction of film funding. Enthusiastic cine-goers are ready to invest in scripts that they believe in by identifying alternative financial resources. Crowdfunding has recently emerged as a funding option for all the creative-cultural industries in general. Although the Indian market is still a novice, the creative explorers are ready to take on the chances to vent their artistic expressions. Therefore it is essential to understand what drives people to either create or fund these projects. In this context, this chapter aims to study the basic premise of crowdfunding in Indian films and analyse the concept of prosumers.

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