Santosh Kumar Biswal has an M.A., M.Phil., PGDJMC, UGC-NET and PhD to his credit. Currently, Dr. Biswal is working as an Assistant Professor with Symbiosis Institute of Media and Communication, Symbiosis International (Deemed University), Pune (India). Before joining Symbiosis International, he has worked with Andhra Loyola College, Hindustan Times and Tara Projects Association. He was a university topper and gold medalist in Social Communication from Utkal University, Bhubaneswar and a University Grants Commission (UGC) fellow. His work experiences indicate the credentials of teaching and industry associations. His teaching interests include Development Communication; Media, Culture and Society; Media Research; and Writing for Media. He has co-edited a book “Holistic Approaches to Brand Culture and Communication Across Industries.”