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Multimodal Communication Strategies in Digital Protests of Selected August 1, 2024 Nigeria Protest
Abstract
This study investigates the multimodal discourse of the August 1, 2024, Nigeria protest on TikTok and Facebook, addressing a gap in understanding its application in digital protests on these platforms. Using a qualitative methodology and eight data samples, the research employs Kress and van Leeuwen's Multimodal Discourse Analysis and Halliday's Social Semiotic Theory. Findings reveal strategic use of colour, visual symbols, and interactive features to enhance protest impact, highlighting the transformative potential of digital communication in contemporary social movements. Conclusions underscore the importance of digital platforms in modern protests and suggest further research into multimodal strategies.
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