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Harness the Wisdom of Crowds: The Importance of We-Intention in Social Computing Research

Harness the Wisdom of Crowds: The Importance of We-Intention in Social Computing Research
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Author(s): Aaron X. L. Shen (City University of Hong Kong, Hong Kong), Matthew K.O. Lee (City University of Hong Kong, Hong Kong) and Christy M. K. Cheung (Hong Kong Baptist University, Hong Kong)
Copyright: 2011
Pages: 17
Source title: Social Computing Theory and Practice: Interdisciplinary Approaches
Source Author(s)/Editor(s): Panagiota Papadopoulou (University of Athens, Greece), Panagiotis Kanellis (University of Athens, Greece) and Drakoulis Martakos (University of Athens, Greece)
DOI: 10.4018/978-1-61692-904-6.ch002

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Abstract

Today, the growth and popularity of social computing greatly facilitate online collaboration in creating user-centered networked content. This chapter explores participation behaviors in social computing communities, conceptualizing them as group-referent intentional social actions. The authors identify the concept of “we-intention”, which reflects an individual’s perception of the extent to which all participants in a collectivity will engage in the joint action and act together, as a topic of theoretical and practical interest. A preliminary conceptual framework was further developed and, in particular, the collectively shared beliefs (i.e., collective attitude and collective efficacy) and the social influence processes (i.e., subjective norms, group norms and social identity) were regarded as the key predictors of participation we-intention in social computing communities. This chapter finally concludes with a discussion on future research directions in the areas of we-intention and social computing.

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