Food Brand Cultivation

View Sample PDF

Author(s): Prabhuram Tripathy (Sri Sri University, India)
Copyright: 2025
Pages: 18
Source title: Innovative Trends Shaping Food Marketing and Consumption
Source Author(s)/Editor(s): Zahid Hussain (KASB Institute of Technology, Karachi, Pakistan), Ahmad Albattat (Management and Science University, Malaysia), Fatima Zahra Fakir (Department of Economics and Business Sciences 'Marco Fanno', University of Padua, Italy)and Zhao Yi (Academy of Culture and Tourism, Beijing International Studies University, China & Hebei Oriental University, China)
DOI: 10.4018/979-8-3693-8542-5.ch010

Keywords: Business & Management / Business Science Reference / Marketing / Marketing and Consumer Behavior

Purchase

View Food Brand Cultivation on the publisher's website for pricing and purchasing information.

Abstract

In today's consumer-driven market, brands are no longer just about products—they represent experiences, emotions, and values that resonate with target audiences. The cultivation of food brands involves several key elements, including brand identity, storytelling, value proposition, consumer engagement, and sensory appeal. A well-cultivated food brand builds trust, drives loyalty, and creates emotional connections with consumers. This chapter explores the mission of food brand cultivation, focusing on building trust, fostering emotional connections, promoting innovation, and ensuring sustainability and ethical responsibility. It also highlights significant concerns such as market saturation, maintaining consistency across multiple channels, balancing tradition with innovation, and navigating regulatory and health-related challenges. In an era of rapidly changing consumer expectations—shaped by trends like health consciousness and sustainability—food brands must continuously adapt while staying true to their core identity.

The IRMA Community

Research IRM

Food Brand Cultivation

Purchase

Abstract

Related Content

IRMA Sponsors