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Exploring the Impact of Emerging Technologies on the Hospitality Industry
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Author(s): Deepak Kishore (Vivekananda Global University, India), Sidharth S. Raju (Vivekananda Global University, India)and Vikas Rana (Vivekananda Global University, India)
Copyright: 2025
Pages: 28
Source title:
Marketing Technology-Infused Hospitality: Upskilling Frontline Employees for Competitiveness
Source Author(s)/Editor(s): Bashir Ahmad (Government College University, Faisalabad, Pakistan), Muhammad Abrar (Government College University, Faisalabad, Pakistan)and Munazza Saeed (National University of Computer and Emerging Sciences, Pakistan)
DOI: 10.4018/979-8-3693-7127-5.ch013
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Abstract
Automation and robots transform hotel service delivery, improving operational efficiency and increasing client happiness and sustainability. The paper focuses on the positive and negative aspects of this new technology. Robotics and automation optimize the operations from room service to cleaning and concierge, which saves costs and increases speed and consistency. These technologies provide customized on-demand services for modern passengers' efficiency and convenience. Employment displacement, visitor acceptability, and significant investment in new technology and training remain despite all the benefits. Energy and resource management gives more significance to automation in an ecologically friendly future. The report found that in the future, hospitality will lie as a balance between the two conflicting forces- automation and human interaction- and technology will be incorporated to fine-tune visitor experiences and ensure economic models.
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