Exploring How Women Entrepreneurs Use Technology for Idea Generation

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Author(s): Erastus Ndinguri (Framingham State University, USA), Krisanna Machtmes (Ohio University, USA), Ryan J. Machtmes (Thinking Research, USA)and Jessica Hill (Holyoke Community College, USA)
Copyright: 2018
Pages: 16
Source title: Information and Technology Literacy: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-3417-4.ch014

Keywords: Digital Literacy / Engineering Science Reference / IT Research and Theory / Library & Information Science

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Abstract

The study explores the relationship between the extent of use and access to emerging technology in business by women entrepreneurs and the different characteristics that may trigger generation of business ideas. The study was conducted through use of an interpretive scale of how women entrepreneurs use emerging technology. Several research questions were answered, including: “Do demographic characteristics play a role in knowing and using emerging technology?”; “Are there differences between the extent of use of emerging technologies and different entrepreneur women characteristics?” and “Is there a possible predictive model of idea generation and business formation, as measured by use of technology overall item mean score?”

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