Evaluating User Vulnerabilities: A Study on Social Media Privacy and Security Threats

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Author(s): Koppala Venugopal (Aditya Institute of Technology and Management, India)and Venkata Somanadh Kolluru (G.S. College of Commerce, India)
Copyright: 2025
Pages: 32
Source title: Analyzing Privacy and Security Difficulties in Social Media: New Challenges and Solutions
Source Author(s)/Editor(s): Dina Darwish (Ahram Canadian University, Egypt)and Kali Charan (GIET University, India)
DOI: 10.4018/979-8-3693-9491-5.ch008

Keywords: Digital Communications / Information Science Reference / Media & Communications / Social Networking

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Abstract

This research aims to evaluate user vulnerabilities concerning privacy and security threats on social media platforms. The study focuses on identifying how user behavior, awareness, and platform policies contribute to potential security risks. A mixed-methods approach is employed, combining quantitative surveys and qualitative interviews to gather data on users' privacy practices, security awareness, and experiences with social media threats. Advanced statistical analysis, including regression and clustering techniques, is used to analyze the data, identifying key factors that influence user vulnerabilities. The findings reveal significant gaps in user knowledge and behavior regarding privacy settings and the effectiveness of platform security measures. Interpretation of results emphasizes the need for enhanced user education, improved content moderation, and stronger regulatory frameworks to mitigate risks.

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Evaluating User Vulnerabilities: A Study on Social Media Privacy and Security Threats

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