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Emerging Business Technologies Shaping the Future of Innovation and Strategy
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Author(s): Neeti Neeti (CT Group of Institutions, Jalandhar, India), Ramandeep Gautam (CT Institute of Management and IT, India)and Abhishek Kar (GNIHM, India)
Copyright: 2026
Pages: 34
Source title:
Marketing Strategies for Total Quality Management in Hospitality Excellence
Source Author(s)/Editor(s): Varinder Singh Rana (City University, Ajman, UAE), Babeet Gupta (City University, Ajman, UAE), Nittan Arora (CT Institute of Management and Technology, India)and Beenish Shameem (City University, Ajman, UAE)
DOI: 10.4018/979-8-3693-8608-8.ch004
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Abstract
In a world that is becoming more digitally connected, emerging business technologies are changing how companies function, innovate, and create strategy. Technologies like 5G, block chain, IOT, and artificial intelligence (AI) are revolutionizing company paradigms, increasing operational effectiveness, and opening up new growth prospects. Businesses can use these technologies to improve customer experiences, decision-making procedures, and data-driven insights. By facilitating quicker product creation, optimizing supply chains, and boosting an organization's flexibility in reacting to market shifts, they also significantly contribute to the formation of competitive advantage.
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