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E-Business Trends and Challenges in the Modern Digital Enterprises in Asia

E-Business Trends and Challenges in the Modern Digital Enterprises in Asia
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Author(s): Ramya Thatikonda (University of the Cumberlands, USA), Bibhu Dash (University of the Cumberlands, USA), Meraj Farheen Ansari (University of the Cumberlands, USA)and Srinivas Aditya Vaddadi (University of the Cumberlands, USA)
Copyright: 2023
Pages: 22
Source title: Digital Natives as a Disruptive Force in Asian Businesses and Societies
Source Author(s)/Editor(s): Omkar Dastane (UCSI Graduate Business School, UCSI University, Malaysia), Aini Aman (Universiti Kebangsaan Malaysia, Malaysia)and Nurhizam Safie Bin Mohd Satar (Universiti Kebangsaan Malaysia, Malaysia)
DOI: 10.4018/978-1-6684-6782-4.ch002

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Abstract

During the last two decades, there have been many shifts in how e-business is conducted. The term “e-business” in this era of industry 5.0 can apply to any commercial or business activity incorporating data exchange over the internet. In industry 5.0, with technological advancements, companies now have access to new clients and markets thanks to the proliferation of the internet. The IBM Internet marketing division coined the phrase “e-business” in 1996, and since then, this word has become more familiar in digitalized enterprises worldwide. Every business performs trade, or the purchasing and selling of products and services among different organizations, as one of its most basic tasks. The adoption and acceptance of digital technology in everyday life affect our societal values, society, and future business prospects, along with its use in industrial production. This chapter will highlight how e-business growth put Asian business as the industrial warehouse of the world and how it impacts social, cultural, and technological sustainability in both the short and long terms.

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