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Digital Simulations and Strategic Decision-Making in International Business: A Global Perspective

Digital Simulations and Strategic Decision-Making in International Business: A Global Perspective
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Author(s): Georgios A. Deirmentzoglou (Neapolis University Pafos, Cyprus), Eleni E. Anastasopoulou (Neapolis University Pafos, Cyprus)and Andreas N. Masouras (Neapolis University Pafos, Cyprus)
Copyright: 2026
Pages: 16
Source title: Navigating Simulations in Marketing for Strategic Success
Source Author(s)/Editor(s): Andreas Masouras (Neapolis University Pafos, Cyprus)and Marcos Komodromos (University of Nicosia, Cyprus)
DOI: 10.4018/979-8-3373-3141-6.ch002

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Abstract

This chapter explores the transformative role of digital simulations in strategic decision-making within international business contexts. Drawing from foundational theories of international strategy and key educational frameworks, the analysis demonstrates how simulations effectively bridge the gap between conceptual knowledge and real-world application. These immersive, risk-free environments enable learners and professionals to develop critical thinking, intercultural competencies, and strategic agility. The discussion evaluates how simulations are integrated into educational curricula and corporate training programs, highlighting their value in enhancing managerial capabilities while also addressing limitations such as the oversimplification of global complexities and limited attention to emotional dynamics. Technological advances, including artificial intelligence, virtual and augmented reality, and cloud computing, are discussed as future enablers of more sophisticated, personalized, and globally relevant simulation environments.

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