Navigating Simulations in Marketing for Strategic Success

• #1. All You Need Is Artificial Intelligence to Recognize Your Customer Haters Towards Your Brand
• #2. Digital Simulations and Strategic Decision-Making in International Business: A Global Perspective
• #3. Marketing Simulations in Strategic Decision-Making: A Comprehensive Literature Review
• #4. Forecasting the Unpredictable: Simulation Modeling of Consumer Behavior and Market Trends
• #5. Integrating Behavioural Thinking in Marketing Simulations
• #6. Metaverse Marketing Simulations: Crafting Virtual Brand Experiences
• #7. Optimizing Educational Outcomes Through Simulations: A Systematic Review of Best Practices for Curriculum Integration
• #8. Role of Virtual Reality in Enhancing Customer Experience
• #9. Simulating Competitive Market Dynamics: Gaining an Edge Through Predictive Analytics
• #10. Simulation-Driven University-Student Learning: Concepts and Challenges in Developing Skills
• #11. The Power of Perception: Exploring the Influence of Sensory Marketing on Consumer Behaviour
• #12. The Role of Artificial Intelligence and Machine Learning in Simulations

Andreas Masouras is the Head of the Department of Communication & Creativity, Member of the Senate, and Associate Professor of Communication and Marketing at Neapolis University Pafos. He also serves as MBA Coordinator, including the specialization in Tourism. As a full-time faculty member, he plays a key role in academic governance, program development, and the strategic academic direction of the university. He holds a PhD with distinction from the Department of Political Science and International Relations at the University of the Peloponnese. His dissertation, titled “Entrepreneurship and Competitiveness through the Lens of Institutional Analysis: The Case of Cyprus,” is archived in the National Archive of Doctoral Dissertations. He also holds an MPhil in Television Studies from the University of Brighton, an MSc in Globalisation, Media & Culture from the University of South Wales (formerly Glamorgan University), and a BA in Communication and Mass Media Studies from the National and Kapodistrian University of Athens. Internationally, Dr. Masouras maintains a dynamic academic presence. He is Visiting Faculty at the Indian Institute of Management, Ranchi (IIM Ranchi), where he contributes to teaching and research in the fields of marketing and communication. He also serves as Visiting Researcher at the Centre for the Study of Media and Culture in Small Nations at the University of South Wales, at the Politecnico di Milano, and as a main researcher at the Centre of International & European Political Economy & Governance (CIEPEG). He has previously held Visiting Researcher positions at institutions such as Fordham University’s Donald McGannon Communication Research Center (USA) and various European universities, focusing on media systems, institutional dynamics, and entrepreneurship. He has also taught as Adjunct Faculty at Webster University Tashkent, engaging with an international student audience. Dr. Masouras is an active researcher and academic author. He publishes regularly in peer-reviewed journals and presents at leading international conferences, including those organized by the American Marketing Association (AMA). His interdisciplinary research spans communication, marketing, and entrepreneurship. He is a member of the Hellenic Marketing Academy and maintains ongoing collaborations in both European and global academic networks.

Dr. Marcos Komodromos is a Professor of Marketing Communications and Management at the University of Nicosia and a Chartered PR Practitioner in the United Kingdom. He holds two Master’s degrees (in Communications and in Management) and obtained his PhD with research focused on organizational justice, trust, and the management of change. Dr. Komodromos is an active consultant in strategic communication, digital media, and marketing communication for organizations in Cyprus and internationally. In addition, he is a certified trainer and coach specializing in communication, public relations, marketing, social media, leadership, media training, and management. With over 15 years of professional experience in the media industry, Dr. Komodromos has delivered more than 10,000 hours of training to working professionals. He is a Member of the Chartered Institute of Public Relations (CIPR) in Great Britain, a Chartered PR Practitioner, and an active participant in numerous professional associations and organizations in both Cyprus and the UK