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Digital Natives and Multi-Level-Marketing (MLM): A Perspective
Abstract
This chapter provides perspective on the potential for digital natives in the multi-level-marketing (MLM) industry. The chapter commences with an explanation of digital natives and the MLM industry. Thereafter, distinguishing factors for digital natives as customers, as well as opting for a career, are debated. The chapter then discusses digital natives the in MLM industry by considering their unique personality traits prior to providing perspective on recruiting digital natives in MLM, training and engaging digital natives in MLM, and MLM business transformation for Generation Z. Lastly, the chapter proposes attributes for transformed MLM considering above aspects related to digital natives.
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