The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Critical Factors for the Upscale of Online Shopping: A Rural Perspective
|
|
Author(s): Koppala Venugopal (Aditya Institute of Technology and Management, India), Saumendra Das (GIET University, India)and Gopalakrishna Vakamullu (Aditya Institute of Technology and Management, India)
Copyright: 2023
Pages: 9
Source title:
Influencer Marketing Applications Within the Metaverse
Source Author(s)/Editor(s): Rohit Bansal (Department of Management Studies, Vaish College of Engineering, Rohtak, India), Sikandar Ali Qalati (School of Business, Liaocheng University, Shandong, China)and Aziza Chakir (Faculty of Law, Economics and Social Sciences, Hassan II University, Casablanca, Morocco)
DOI: 10.4018/978-1-6684-8898-0.ch016
Purchase
|
Abstract
Online shopping is widespread all over the world. Nevertheless, the rate of online purchases by rural people is not on par with the fastest urban transition. Consequently, there are adoptive factors working on the behaviors of rural people. The method mix of research study is exploratory with qualitative approach. The case studies are done through literature and observations at the study area of Srikakulam rural vicinity. The manual evaluation of several statements has been carried out for the study. Interpretations with management implications have been offered to the related communities.
Related Content
|
Dina Darwish.
© 2025.
14 pages.
|
|
P. Selvakumar.
© 2025.
24 pages.
|
|
P. Selvakumar, S. Geetha, N. Kaya, Pankaj Singh Chandel, Prateek Srivastava.
© 2025.
24 pages.
|
|
Muhammad Younus, Achmad Nurmandi, Dyah Mutiarin, Andi Luhur Prianto, Halimah Abdul Manaf, Ririn Harini, Muntahanah Muntahanah, Sri Ekowati, Titi Darmi, Wulan Angraini.
© 2025.
24 pages.
|
|
Kutubuddin Sayyad Liyakat Kazi.
© 2025.
34 pages.
|
|
Ankita Chaturvedi, Neha Yadav, M. Gnanendra, A. V. Senthil Kumar.
© 2025.
22 pages.
|
|
Mihrali Köseliören, Bünyamin Ayhan.
© 2025.
18 pages.
|
|
|