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Consumer Preferences and Supermarket Retail Dynamics
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Author(s): Tareq Nael Hashem (Applied Science Private University, Jordan)
Copyright: 2025
Pages: 38
Source title:
Innovative Trends Shaping Food Marketing and Consumption
Source Author(s)/Editor(s): Zahid Hussain (KASB Institute of Technology, Karachi, Pakistan), Ahmad Albattat (Management and Science University, Malaysia), Fatima Zahra Fakir (Department of Economics and Business Sciences 'Marco Fanno', University of Padua, Italy)and Zhao Yi (Academy of Culture and Tourism, Beijing International Studies University, China & Hebei Oriental University, China)
DOI: 10.4018/979-8-3693-8542-5.ch014
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Abstract
it is seen that technology and innovation are two main factors, playing an important role in managing the challenges of consumer demand pattern in the context of global market environment. From data privacy to individuality and the speed of change, they reveal a universe of opportunity waiting for business to write a new narrative of the customer experience. When corporations use the applications gathered from the world of tech to analyze, predict, and respond to the customer demand, they place themselves in a vanguard of the customer-oriented world where only the innovative wins
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