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Audience Information and Ethical Marking System in Cinema
Abstract
The integration of artificial intelligence into cinema has brought profound changes to creative processes and audience perception. This chapter examines how AI becomes part of the cinematic message and its cultural implications through the lenses of McLuhan's “the medium is the message” and Gerbner's theories of resonance and mainstreaming. The ethical implications of AI technologies used in scriptwriting, visual production, sound design, and editing are critically discussed. The chapter proposes an “Intelligent Marking Model” to transparently indicate the extent of AI involvement in film production. This model aims to inform both audiences and industry stakeholders, promoting ethical and responsible use. Ultimately, transparency and ethical approaches are essential for the sustainable integration of AI in cinema.
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