AI and Its Importance in the Development of the Luxury Market

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Author(s): Abida Ellahi (Abbottabad University, Pakistan)
Copyright: 2025
Pages: 24
Source title: Innovative Trends Shaping Food Marketing and Consumption
Source Author(s)/Editor(s): Zahid Hussain (KASB Institute of Technology, Karachi, Pakistan), Ahmad Albattat (Management and Science University, Malaysia), Fatima Zahra Fakir (Department of Economics and Business Sciences 'Marco Fanno', University of Padua, Italy)and Zhao Yi (Academy of Culture and Tourism, Beijing International Studies University, China & Hebei Oriental University, China)
DOI: 10.4018/979-8-3693-8542-5.ch016

Keywords: Business & Management / Business Science Reference / Marketing / Marketing and Consumer Behavior

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Abstract

This chapter examines the AI elements in the process of the transformation of the Luxury Market with emphasis on the application of the concept in the strategic planning process, customer orientation, and in general the overall concept of luxury customer experience. It begins by looking at how different AI technologies are being adopted in the luxury industry and how they are influencing the evolution of the industry's products, its communication and consumers. The chapter also highlights how AI makes consumption of luxury goods more and more tailored to the needs and wants of consumers. To support the discussion with evidence, this chapter also investigates case studies of successfully AI adoption in luxury brand organizations, which identify key successful strategies and effective solutions in practice.

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AI and Its Importance in the Development of the Luxury Market

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