The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
A Framework for Profiling Prospective Students in Higher Education
Abstract
Before purchasing a higher education program, prospects invest a significant amount of time researching different programs. This chapter intends to provide a conceptual framework to profile prospective students by giving an overview of higher education marketing literature and extracting a theoretical model to analyze different prospect decision-making factors. These decision-making factors are further categorized into prospect profiles based on their contextual relevance.
Related Content
|
Wan Zuhainis Saad, Nor Aziah Alias, Chou Min Chong, Suriana Sabri.
© 2026.
26 pages.
|
|
V. Krishnamoorthy, Nishant Bhuvanesh Trivedi, Ratan Sarkar, Ranjeeta Saini, Archudha Arjunasamy.
© 2026.
30 pages.
|
|
Prasanna Ramakrisnan, Mohd Farhan Shah Ahmad Rusli, Mike Soon Tai Gan Hou.
© 2026.
18 pages.
|
|
Rippandeep Kaur, Ratan Sarkar, M. Lalitha, Saurabh Chandra, Taruna Anand.
© 2026.
30 pages.
|
|
M. Dhanasekar, Rijuta Prashant Joshi, R. Somasundaram, Kavya D. N., Uma Patil, Subhi Boopa.
© 2026.
28 pages.
|
|
Billur Köfter, Canan Koçak Altundağ, Ayşem Seda Yücel.
© 2026.
38 pages.
|
|
Nazurah Nik-Eezammuddeen, Najwa Baharudin.
© 2026.
34 pages.
|
|
|