A Conceptual Framework to Understand Online Destination Images: A Research Model Utilizing User-Generated Content Through Twitter

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Author(s): Zeynep A. Gedikoglu (Clemson University, USA), Sheila J. Backman (Clemson University, USA), Joseph P. Mazer (Clemson University, USA)and Kenneth F. Backman (Clemson University, USA)
Copyright: 2021
Pages: 21
Source title: Research Anthology on Strategies for Using Social Media as a Service and Tool in Business
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-9020-1.ch014

Keywords: Business Science Reference / E-Business / Media & Communications / Social Networking

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Abstract

This chapter proposes a new conceptual model to understand the construction of online destination images. This will lead to a more accurate and realistic portrayal of how destination images are created, and allow destination managers (and other stakeholders) to better understand the images promoted, and how these comport with the actual experience of users. The model integrates a sequential and mixed methods approach, enabling a conceptualization of how user generated content (UGC) is utilized to formulate and construct destination images.

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A Conceptual Framework to Understand Online Destination Images: A Research Model Utilizing User-Generated Content Through Twitter

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