Adapting Global Communication and Marketing Strategies to Generative AI

• #1. Building Digital Relationships: Social Relationship Marketing Strategies to Generative AI
• #2. Application of Sensory and Neuromarketing to Sustain in Emerging Economies
• #3. The Impact of AI on Digital Marketing Across Various Industries: Unveiling New Possibilities Across Industries
• #4. Hyper-Personalised Marketing with Generative AI and Predictive Models: A Systematic Review
• #5. AI-Driven Consumer Behavior and Decision Making
• #6. Communication Transformed by Generative Artificial Intelligence: The Future of Language, Media, and Expression
• #7. Blockchain in Marketing and Communications
• #8. Leveraging Strategic Innovation on Organizational Growth by Mediation of Marketing Orientation in the Horn of Africa
• #9. Mind, Machines, and Marketing: The AI-Powered Science of Influence and Ethical Engagement
• #10. Navigating the GenAI Era: Opportunities and Challenges for PR Professionals
• #11. The Role of Geolocation-Based Personalized Marketing in Food Delivery Applications

Albérico Travassos Rosário , Ph.D. Marketing and Strategy, Universities of Aveiro (UA), Minho (UM) and Beira Interior (UBI). Post-doctorate - Economics, Management and Industrial Engineering and Tourism, University of Aveiro, with affiliation to the research center GOVCOPP of the University of Aveiro. Master in Marketing and Degree in Marketing, Advertising and Public Relations, degree from ISLA Lisbon Campus. He has the title of Specialist in Marketing and teaches as Assistant Professor with Aggregation at IADE-Faculty of Design, Technology and Communication of the European University and as Guest Assistant Professor with Aggregation at the School of Management and Technology of Santarém (ESGTS) of the Polytechnic Institute of Santarém. He taught at IPAM-Escola de Marketing, ISLA-Instituto Superior de Gestão e Administração de Santarém (ISLA-Santarém), was Director of the Commercial Management Course, Director of the Technical Professional Course (TeSP) of Sales and Commercial Management, Chairman of the Pedagogical Council and Member of the Technical Council and Scientific Researcher of ISLA-Santarém. Consultant on marketing and strategy for SMEs. His main research interests are: Competitive Strategy, Competitive Dynamics, Strategic Groups and Marketing.

Anna Carolina Boechat completed her PhD in Strategic Communication with the highest grade at University NOVA of Lisbon, and has worked as an Assistant Professor at prestigious Portuguese institutions such as IADE, University NOVA of Lisbon, Lusíada University of Lisbon, and the Portuguese Catholic University. She is also Marketing & Communication Scientific and Pedagogical Coordinator at IADE, Academic Supervisor, and participates in national and international scientific events as a speaker/conferencist. She develops Business Consulting projects in the areas of Marketing and Strategic Communication and is specialized in the following topics: Marketing, Strategic Marketing, Sports Marketing, Advertising, Communication, Strategic Communication, Project Management, Consumer Psychology, Market Research, Brand Management, and Corporate Social Responsibility. As an Integrated Researcher at UNIDCOM/IADE, Anna Carolina Boechat has been developing projects and publications in the areas of Strategic Communication, Marketing, Brands, Consumer Behavior, Corporate Social Responsibility, Sustainability, and Metaverse. She has over 10 years of exclusive corporate experience in Marketing