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Leveraging Strategic Innovation on Organizational Growth by Mediation of Marketing Orientation in the Horn of Africa
Abstract
This article will examine the function that innovative strategy plays in propelling corporate progress. The investigation looks at how orientation towards marketing and innovative strategy interact in order to shed light on how these aspects might work together to influence progression outcomes. The investigation uses a mixed-methods approach, integrating qualitative case studies from different sectors with quantitative analysis of corporate performance measurements. Major stakeholders were surveyed and interviewed in order to collect information on innovation techniques and how they are thought to influence progression. A advanced comprehension of the association ships among innovation and corporate performance is made possible by this all-encompassing approach. The chapter emphasizes that in order to augment marketing and innovation strategies, cross-functional cooperation and feedback systems must be established. Additional mediating elements that could influence the link among innovation and progression.
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