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Communication Transformed by Generative Artificial Intelligence: The Future of Language, Media, and Expression

Communication Transformed by Generative Artificial Intelligence: The Future of Language, Media, and Expression
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Author(s): Wasswa Shafik (Dig Connectivity Research Laboratory (DCRLab), Uganda)
Copyright: 2026
Pages: 32
Source title: Adapting Global Communication and Marketing Strategies to Generative AI
Source Author(s)/Editor(s): Albérico Travassos Rosário (Universidade Europeia, Portugal)and Anna Carolina Boechat (Universidade Europeia, Portugal)
DOI: 10.4018/979-8-3373-2502-6.ch006

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Abstract

Generative Artificial Intelligence is revolutionizing communication by enhancing personalization, automating content creation, and transforming human-machine interactions. From AI-driven chatbots and virtual assistants to real-time language translation and sentiment analysis, these technologies are reshaping global communication across industries. Businesses leverage AI to improve customer engagement, educators use it to enhance learning experiences, and media professionals apply it for content generation. As AI evolves, it enables more natural conversations, bridges language barriers, and fosters inclusivity. However, ethical concerns, misinformation, and data privacy remain challenges. Therefore, understanding AI's role in communication is crucial for harnessing its benefits while mitigating risks in the digital age.

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