The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Building Digital Relationships: Social Relationship Marketing Strategies to Generative AI
Abstract
Artificial intelligence (AI) is redefining business process optimization to make business efficient, cheaper, and innovative. AI streamlines operations, automates processes, and enhances decision-making to enable business to serve customers better and remain competitive. AI solutions vary from customer services, supply chain management, finance, and human resource. AI chatbots provide 24/7 customer support, and predictive analytics enable optimized sales forecasting and inventory management. AI allows savings and creation of innovations by means of customized services. Challenges that do arise include the necessity of having quality data. AI has to be trained on huge volumes of data for it to be able to make sound predictions, and poor data quality will bring about the destruction of decision-making. Last but not least, investing in AI technology and experienced personnel can be exorbitant.
Related Content
|
Frederic Andres.
© 2027.
14 pages.
|
|
Kalsoom Safdar, Khairul Najmy Abdul Rani, Mohd Aminudin Jamlos, Siti Julia Rosli, Muhammad Usman Younus, Zanab Safdar.
© 2027.
27 pages.
|
|
Bani Adam, Binastya Anggara Sekti, Muhammad Adi Zacky Zahran.
© 2027.
24 pages.
|
|
Swetha Margaret T. A., Renuka Devi D..
© 2027.
31 pages.
|
|
Maurice Saluschke, Michael Schulz.
© 2027.
30 pages.
|
|
Mirjam Sepesy Maučec, Gregor Donaj.
© 2027.
16 pages.
|
|
Jorge A. Ruiz-Vanoye, Ocotlan Diaz-Parra, Ricardo A. Barrera-Cámara, Alejandro Fuentes-Penna, Francisco R. Trejo-Macotela, Jaime Aguilar-Ortiz, Eric Simancas-Acevedo.
© 2027.
21 pages.
|
|
|