Virtual Writing as Actual Leadership

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Author(s): James R. Zimmerman (James Madison University, USA)
Copyright: 2008
Pages: 13
Source title: Handbook of Research on Virtual Workplaces and the New Nature of Business Practices
Source Author(s)/Editor(s): Pavel Zemliansky (James Madison University, USA)and Kirk St.Amant (East Carolina University, USA)
DOI: 10.4018/978-1-59904-893-2.ch035

Keywords: Business & Management / Business Science Reference / Human Resources Development / Human Resources Management

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Abstract

This chapter applies the evolving principles of electronic communication rhetoric and recent leadership theory to the daily practice of e-mail composition by leaders in large organizations. It articulates principles and techniques for new and midlevel leaders who most need to use e-mail. This analysis specifies opportunities and pitfalls and recommends that e-mail be a planned, significant part of an overall strategy to communicate the leader’s vision while offering support and information to peers and superiors. The discussion addresses rhetorical principles and practices as they apply to the advantages and disadvantages of leadership via e-mail, and it advocates a composition process to increase effectiveness and reduce inefficiency for all levels of leadership in large organizations.

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