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Unleashing the Power of Customer Personalization in the Digital Age With Artificial Intelligence
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Author(s): Premendra Sahu (MATS University, Raipur, India)and Pinaki Mandal (Mar Theophilus Institute of Management Studies, Mumbai University, India)
Copyright: 2024
Pages: 17
Source title:
Improving Service Quality and Customer Engagement With Marketing Intelligence
Source Author(s)/Editor(s): Mudita Sinha (Christ University, India), Arabinda Bhandari (Presidency University, India), Samant Shant Priya (Lal Bahadur Shastri Institute of Management, India)and Sajal Kabiraj (Häme University of Applied Sciences, Finland)
DOI: 10.4018/979-8-3693-6813-8.ch004
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Abstract
The days of simple marketing are long gone. In today's digital world, personalization is the key to standing out from the crowd and engaging consumers. Customers are surrounded by devices and bombarded with content from digital pipes. The best way to cut through this digital clutter and create lasting connections with your customers is to personalize their experience with your brand. Artificial intelligence is essential to achieve the high level of personalization that customers expect. Artificial intelligence algorithms can analyze vast amounts of data about consumer behavior, preferences and interactions. This data is then used to create personalized customer profiles, allowing marketers to deliver highly targeted marketing messages. According to a SmarterHQ report, 72% of consumers only engage with marketing messages that are tailored to their specific interests.
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