Premendra Sahu

Premendra Sahu is an Associate Professor of Marketing at MATS University Raipur Chhattisgarh. He gained research expertise in the field of Marketing and Human resources management. He has a research and teaching experience of more than 15 years. His current research interest targets the analysis of the consumer behaviour of millennials and Genz in marketing. His has an expertise in the application of analytics in business, with specific emphasis to marketing, sustainability, retailing and e-commerce. He is contributing as reviewer for various international journals of repute.

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