Understanding the Current Research of Cross-Border E-Commerce: A Systematic Literature Review

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Author(s): Jian Mou (Pusan National University, South Korea)and Yi Cui (Communication University of China, China)
Copyright: 2021
Pages: 20
Source title: Cross-Border E-Commerce Marketing and Management
Source Author(s)/Editor(s): Md. Rakibul Hoque (University of Dhaka, Bangladesh & Emporia State University, USA)and R. Edward Bashaw (Emporia State University, USA)
DOI: 10.4018/978-1-7998-5823-2.ch013

Keywords: Business & Management / Business Science Reference / E-Commerce / Marketing

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Abstract

Companies face more challenges when their businesses enter into the global market, especially in an online environment. This situation is also true due to the different cultures, laws, regulations, habits, languages, technological levels, and even infrastructures for any firm that plans to utilize CBEC for gaining economic benefits. This study applies a systematic review method to present a literature review on the topic of CBEC. By reviewing 26 influential journal articles, this study provides details for the features, the methodologies, and the main themes and findings of selected articles. In the end, an integrated research framework on CBEC is proposed. This framework not only contains the major research focus of CBEC researches, but also includes the overall influential factors, the research gaps, and future research foci for CBEC. The last part of this chapter summarizes the theoretical contributions of the work, the practical implications, and the limitations of CBEC researches.

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Understanding the Current Research of Cross-Border E-Commerce: A Systematic Literature Review

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